illustrator · designer · art director · animal lover · lucha enthusiast
illustrator · designer · art director · animal lover · lucha enthusiast
Art Direction · Email, Print & Social Media Design · Light Animation
Groupon’s Travel market leans into Spring Break vacation deals, annually. In an effort to elevate their marketing materials for this push, we were tasked with developing fun, engaging, on-brand copy and visuals. This was a collaborative effort between myself (art direction & design execution), the lead copy editor, and the Travel stakeholder. To capitalize on the initial success of the Spring YAY!CATION campaign, additional marketing materials were requested and delivered for the Summer season. This extension promoted an increase in traffic to the Groupon page, a lift in conversion, as well as engagement on social media platforms.