illustrator · designer · art director · animal lover · lucha enthusiast
illustrator · designer · art director · animal lover · lucha enthusiast
Art Direction · Email, Print & Social Media Design · Light Animation
As Groupon’s Health, Beauty & Wellness market continues to grow, creative explorations with a seasonal focus have come to the forefront to strategically elevate our marketing materials across all platforms. The mixed-media approach seen here uses color, elegant paint strokes, stunning photography, and a beautiful model to embody cultural relevance, natural, peacock-like colors, the seasonal thematic, and brand strategy. This was an exciting project that allowed me to consider each paint stroke as a way to accentuate the model vs. overpower her with the intent of drawing the eye in while maintaining a sense of wonder and mysterious beauty throughout.